Chase believes it has cards to play in retail media

An article by Antoine Duroyon and Sophie Baqué

Publication

8 April 2024 à 14h26

Updated on 15 April 2024 à 19h08

Reading time

1 minute

Publication: 8 April 2024 à 14h26, Updated on 15 April 2024 à 19h08

Reading time: 1 minute

An article by Antoine Duroyon and Sophie Baqué

Publication

8 April 2024 à 14h26

Updated on 15 April 2024 à 19h08

Reading time

1 minute

Publication: 8 April 2024 à 14h26, Updated on 15 April 2024 à 19h08

Reading time: 1 minute

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Is retail media the future of banking? On April 3, 2024, the retail bank Chase (JPMorgan) launched Chase Media Solutions (CMS), a retail media platform. Launched in the United States from April, CMS aims to monetize the data of the bank’s 80 million retail customers. Chase does not sell their data to retailers, but allows the sale of advertising space to customers via targeted campaigns (personalised offers), based on customer purchase history. Chase, which will have to display a cookie accepta

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Article authors

Featured image of the article Antoine Duroyon

Antoine Duroyon Editor-in-Chief Mind Fintech

Sophie Baqué

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