Chase believes it has cards to play in retail media

An article by Antoine Duroyon and Sophie Baqué

Ajouter mind Retail à vos sources

Publication

8 April 2024 à 14h26

Updated on 15 April 2024 à 19h08

Reading time

1 minute

Publication: 8 April 2024 à 14h26, Updated on 15 April 2024 à 19h08

Reading time: 1 minute

An article by Antoine Duroyon and Sophie Baqué

Ajouter mind Retail à vos sources

Publication

8 April 2024 à 14h26

Updated on 15 April 2024 à 19h08

Reading time

1 minute

Publication: 8 April 2024 à 14h26, Updated on 15 April 2024 à 19h08

Reading time: 1 minute

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

Is retail media the future of banking? On April 3, 2024, the retail bank Chase (JPMorgan) launched Chase Media Solutions (CMS), a retail media platform. Launched in the United States from April, CMS aims to monetize the data of the bank’s 80 million retail customers. Chase does not sell their data to retailers, but allows the sale of advertising space to customers via targeted campaigns (personalised offers), based on customer purchase history. Chase, which will have to display a cookie accepta

…

Do you have information to share with us?

Article authors

Featured image of the article Antoine Duroyon

Antoine Duroyon Editor-in-Chief Mind Fintech

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

What you absolutely must read this week

The essential content of the week selected by the editorial team.

See all

Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion

As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...

11 September 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026