In 2017, the Decathlon Group crossed the threshold of €11 billion in sales (excluding V.A.T.) via 1,352 operating stores but excluding franchises. The group’s sales growth decelerated from 12% in total one year ago (and +4.4% like-for-like) to 11% in total and 4% on a comparable basis during the year 2017.
France’s domestic market remained Decathlon’s biggest by store numbers with 310 active units in the end of 2017. France accounted for almost 30% of the business, i.e. €3.4 billion last year a
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