China bans JD.com, Alibaba and Meituan from forcing promotions

Featured image of the article China bans JD.com, Alibaba and Meituan from forcing promotions

An article by Morgane Monteiro

Publication

8 January 2026 à 14h21

Updated on 12 January 2026 à 19h02

Reading time

1 minute

Publication: 8 January 2026 à 14h21, Updated on 12 January 2026 à 19h02

Reading time: 1 minute

An article by Morgane Monteiro

Publication

8 January 2026 à 14h21

Updated on 12 January 2026 à 19h02

Reading time

1 minute

Publication: 8 January 2026 à 14h21, Updated on 12 January 2026 à 19h02

Reading time: 1 minute

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On January 7 2026, China published new regulations banning the country’s major e-commerce platforms such as Alibaba from forcing merchants to apply promotions. These measures, which will come into effect in February 2026, aim to curb practices deemed abusive, particularly in food delivery. They follow official warnings and summons from the Chinese competition authority sent on July 18 2025 to Alibaba, JD.com and Meituan regarding pressurising merchants and restaurateurs with imposed discounts.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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