China. Luxury pushes the boundaries of e-commerce

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26 February 2021 à 14h54

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3 minutes

Publication: 26 February 2021 à 14h54

Reading time: 3 minutes

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Publication

26 February 2021 à 14h54

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3 minutes

Publication: 26 February 2021 à 14h54

Reading time: 3 minutes

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How do retailers successfully ride the dynamics of luxury goods in Continental China, the only region in the world where this market is growing? If luxury brands were historically very reluctant to invest with online platforms and marketplaces, this has now completely changed as they chase growth in the world’s leading luxury market. Unthinkable only three years ago, retailers now no longer hesitate to partner with the 1st Chinese marketplace dedicated to luxury, Tmall Luxury Pavilion, the inte

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