China. Muji loses Chinese trademark dispute

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14 January 2020 à 17h10

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1 minute

Publication: 14 January 2020 à 17h10

Reading time: 1 minute

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Publication

14 January 2020 à 17h10

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1 minute

Publication: 14 January 2020 à 17h10

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The Japanese home equipment retailer Muji (revenue of US$3.81 billion in the year to February 2019) has lost a Chinese trademark infringement case. It operates with an ‘anti-brand’ philosophy and the Chinese characters in the trademark translate as “Unbranded, quality goods”.

In 2015, Beijing Cottonfield Textile Corp, owner of Natural Mill, with a trademark that is substantially similar to Muji’s, sued the brand for trademark infringement. After Muji’s appeal, the court ruled in favo

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