China: Roche Bobois takes back control of Chinese franchisee

Featured image of the article China: Roche Bobois takes back control of Chinese franchisee

An article by Morgane Monteiro and Sophie Baqué

Publication

11 April 2024 à 16h31

Updated on 15 April 2024 à 18h56

Reading time

1 minute

Publication: 11 April 2024 à 16h31, Updated on 15 April 2024 à 18h56

Reading time: 1 minute

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An article by Morgane Monteiro and Sophie Baqué

Publication

11 April 2024 à 16h31

Updated on 15 April 2024 à 18h56

Reading time

1 minute

Publication: 11 April 2024 à 16h31, Updated on 15 April 2024 à 18h56

Reading time: 1 minute

Share
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On April 10, 2024, the family-owned Roche Bobois Group (annual sales of €429.6 million to 31 December 2023, up 6.1% at constant exchange rates) announced a strategic shift in China. With 340 stores (under the Roche Bobois and Cuir Center banners) in 54 countries, the furniture brand is to take a majority stake (51%) in the Chinese franchisee, Shanghai Rock Castle Furniture. This will be effective by July 2024.

The Group has been selling into China since 2004, with 27 stores generating sales...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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