“In our Chinese stores, our new customers are much younger” said Jérome Bachasson, C.E.O. of German brand Hugo Boss in mainland China. For the men at the head of 150 stores in China, Hong Kong and Macau (at the end of March 2020), “There is now a massive opportunity for luxury retailers in China as frustrated travellers still wish to spend. Up to the beginning of 2020, Chinese travelled intensively. The expansion of tourism has been phenomenal, particularly in Europe, Japan and Thailand. In Par
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