Chinese toy retailer Pop Mart makes inroads in Paris

On February 25, Pop Mart (sales of US$242 million in H1 2022 via 400 stores, including 375 in China) opened a first permanent store in continental Europe. Covering 178 sqm GLA, it is in the Forum des Halles (URW). Last year, the group opened a store in London in Shaftesbury Avenue. Customers buy surprise boxes, in blind packaging, without knowing which pop culture figurine is inside. In Asia, there are tutorials on social networks to guess what the box contains, based on the noise made when...