Chip Bergh at the helm of Levi Strauss

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16 April 2021 à 11h58

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2 minutes

Publication: 16 April 2021 à 11h58

Reading time: 2 minutes

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Publication

16 April 2021 à 11h58

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2 minutes

Publication: 16 April 2021 à 11h58

Reading time: 2 minutes

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More digital, multi-functional physical stores, stronger customer relations and taking a step back from a wholesale business model… These are the convictions of Chip Bergh, Chief Executive Officer of Levi Strauss. As vacancy reached 11.4% at the end of March in regional centres in the United States, Mr Bergh aims to capitalise on “the tsunami affecting the retail property sector” by locating in the key sites in the country.

A key to this shift is the implementation of the NextGen Sto

…
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