Clas Ohlson’s cautious strategy of less international and more services

Publication

16 January 2019 à 14h41

Updated on 10 May 2019 à 16h25

Reading time

2 minutes

Publication: 16 January 2019 à 14h41, Updated on 10 May 2019 à 16h25

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Publication

16 January 2019 à 14h41

Updated on 10 May 2019 à 16h25

Reading time

2 minutes

Publication: 16 January 2019 à 14h41, Updated on 10 May 2019 à 16h25

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

Swedish home improvement chain Clas Ohlson AB (237 stores) is taking a completely different business direction. Following her appointment as C.E.O. in June 2017, previously Ikea’s Head of Development & Expansion, Lotta Lyrå (aged 42) has mapped out a new course for the 100-year-old company. There is increasing focus on digital channels and home deliveries and reducing the importance of store networks. During the presentation of second-quarter results, the C.E.O. announced the closure of all the

…
Do you have information to share with us?
Contact us
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
E-retail media solidifies brand–retailer relationships
According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...
2 February 2026
Marketplaces: Stockly enters  Switzerland with MediaMarkt, Decathlon, Galaxus and Manor
After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss retailers, mind Retail learned. By taking on one of Europe’s most...
30 January 2026
Retail tech: major trends for 2026
In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...
30 January 2026
Bonus textile repair: a virtuous scheme held back by a shortage of skills
Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...
29 January 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round
After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...
11 January 2026
2
With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol
Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...
13 January 2026
3
Circana: French e-commerce ended 2025 with strong growth, hypermarkets continue to decline
After four years of decline, volumes of fast-moving consumer goods (FMCG) rose again in 2025 in France and Europe, although they did not compensate for four years of losses. The rebound was...
15 January 2026
4
2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation
(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...
13 January 2026
5
2026 Trends – How far should retailers open the door to AI Search engines ?
(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...
8 January 2026
6
Black Friday: Amazon’s AI assistant Rufus featured in 38% of sessions in the US
While peak season sales, revealed at the NRF Big Show, rose by 4.1% in the US from November 1 to December 31, 2025, Rufus, Amazon’s conversational chatbot, confirmed its traction. During the...
15 January 2026