[Confidential] In 2022, King Jouet recorded only €150,000 in retail media revenue

Having initiating retail media in 2020 with Criteo, King Jouet (330 stores in France, Switzerland and Benelux, steady turnover of €412 million in 2022) the firm shared results. “Apart from Mattel, VTECH and Lego (the latest accounts for 30% of King Jouet’s turnover), few major brands work with Criteo, so we have little volume via this channel”, said Benoit Augard, Head of Digital Projects. “However, we manage to win revenue directly from small brands, depending on the purchase conditions and en