Crisis accelerates e-commerce for Brazil

Latin America is the least-advanced continent in terms of e-commerce, with 0.1% of online sales for F.M.C.G.’s in Brazil in 2018, according to Kantar. However, things are changing. “The increasing migration of customers to e-commerce is likely to make people forget economic headwinds,” said Thiago Macruz, Retail and E-commerce Analyst at Itaú BBA. According to the e-commerce federation ABComm, 80,000 new digital merchant sites are now live in Brazil. E-commerce has recruited 1 million new customers and online sales jumped by 30% for April 2020.