CSR. Albert Heijn tests a price premium based on environmental impact 

Publication

17 May 2023 à 17h06

Updated on 22 May 2023 à 12h32

Reading time

2 minutes

Publication: 17 May 2023 à 17h06, Updated on 22 May 2023 à 12h32

Reading time: 2 minutes

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Publication

17 May 2023 à 17h06

Updated on 22 May 2023 à 12h32

Reading time

2 minutes

Publication: 17 May 2023 à 17h06, Updated on 22 May 2023 à 12h32

Reading time: 2 minutes

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In the Netherlands, the Albert Heijn chain (part of Ahold Delhaize, 2022 turnover: €87 billion, up 6.9% at constant exchange rates) has been offering a dual price for hot drinks (coffee, oat milk) on sale in three of the To Go stores since 18th April. Customers can choose between the standard price and a “True” price. The latter, enhanced, is intended to make consumers aware of the ecological and social impacts of the product chosen.

The “fair” price, which can be up to 36 cents extra, has...

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