David Schwarz (Mobivia, ex Carrefour): ”Given the rising traction of low-cost, retailers will have to launch adapted offers”

Featured image of the article David Schwarz (Mobivia, ex Carrefour): ”Given the rising traction of low-cost, retailers will have to launch adapted offers”
With 15 years of experience as an executive in major retail groups (including Mobivia and Carrefour) and as an investor and a tech player, David Schwarz has a dual perspective on the ecosystem. In this interview with mind Retail, he analyses the necessary transformation of retail tech. Faced with legacy systems and significant budgetary constraints, retailers have no choice but to embark on a phase of strategic adjustment in order to unlock their potential for innovation.
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As a retail executive, investor and board member of start-up such as La Belle Vie, Beamy and Commanders Act, you have seen the retail tech ecosystem transform, from investment to an exit stage, as was the case with Wibilong last year. Between the urgent need to streamline tools and the need for growth, what weak signals are striking you today?

This sector has truly stepped up a gear in terms of tools that are easy to implement, data-rich, interconnected and linkable to other technologies. Today,

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