Decathlon enters Algeria

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Decathlon, Europe’s largest sporting goods retailer, made inroads in Algeria with a first store. It is in the Bab Ezzouar mall, in the East side of Algiers. It is spread over 1,850 sq.m of sales area and sells 14,000 products. As part of the traditional model of Decathlon, this store is operated as full ownership and managed by Mrs. Ysma Desreumaux. “Its website will be accessible in January 2020, said Magda Winiarczyk, PR manager. Home delivery will be in partnership with Aramex and click & co

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