Decathlon: managerial audacity follows a strategy

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27 January 2022 à 14h25

Updated on 28 January 2022 à 17h14

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2 minutes

Publication: 27 January 2022 à 14h25, Updated on 28 January 2022 à 17h14

Reading time: 2 minutes

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Publication

27 January 2022 à 14h25

Updated on 28 January 2022 à 17h14

Reading time

2 minutes

Publication: 27 January 2022 à 14h25, Updated on 28 January 2022 à 17h14

Reading time: 2 minutes

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Barbara Martin Coppola (aged 45) will take over as C.E.O. at Decathlon in March 2022. A telecoms engineer by training (critical in the race in digital transformation), the former C.D.O. of Ikea has worked at Google, Samsung, and Texas Instruments, or in startups such as GrubHub, a meal delivery specialist.

This Franco-Spaniard, who will join Villeneuve d’Asq to replace Michel Aballea, has roots there as parents-in-law live in that region. The appointment of a woman – a good point for parity...

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