With less than 6 months to go before the delegated Acts come into force, the Digital Product Passport crystallises a dual challenge: shifting from a linear model to a circular economy and enabling brands to reclaim product data and customer knowledge. Amid regulatory uncertainty, industrial tensions and business opportunities, mind Retail explains the thinking behind the transformation with Pierre-Nicolas Hurstel (Arianee), Diana de Bernardy (GS1), Daniel Broche (Reconomia), Didier Mattalia and Gaëlle Delore (Trustplace), Nenad Cetkovic (Keyban) and Perrine Delobelle (Tilkal).
The context
In Europe, the arrival of the digital passport, or Digital Passport Product, is taking shape. This tool is an integral part of the publication of the European ESPR regulation (Regulation on the Ecodesign of Durable Products) in July 2024, which replaces the 2009 directive on ecodesign for energy-related products (by definition non-binding, Editor’s note). How does it work? For every product sold in the European market, a digital passport containing all the information about...
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