After Las Vegas, Dallas and San José, a 58-sq.m “Dior Beauty” store opened in New York, within the brand-new Westfield mall. To attract young women, often courted by independent brands, Dior has focused an offer on make-up as a key customer recruitment category for young girls. Make-up typically accounts for 80% of the store’s offering. This unit targets sales of US$2.5 million a year, measuring US$43,100 per square metre.
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