DIY / garden retailing. The race to lead is on

Publication

18 February 2020 à 16h11

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3 minutes

Publication: 18 February 2020 à 16h11

Reading time: 3 minutes

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Publication

18 February 2020 à 16h11

Reading time

3 minutes

Publication: 18 February 2020 à 16h11

Reading time: 3 minutes

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In Europe, the huge D.I.Y. and gardening markets (value of €400 billion) have two caracteristics : half of the sales are in B-2-B and they are untouched by digitalisation. This shows a high potential both for B-2-B and omnichannel revenue. However, the appetite within retailers to use relevant strategies varies widely. Whilst the Americans adopted such strategic shifts several years ago, some European players are slow to embrace change. 

At Kingfisher (with Thierry Garnier new at the wheel), the

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