As high-end retailers increasingly target fashion for children, Gucci chose the Dubai Mall to establish an amazing store for children in early October. Gucci’s Creative Director Alessandro Michele imagined clothes matched withchildish wonder, playtime and fantasy (with animals and bright colours). The store layout is unique: changing rooms have swagged curtains, T-shirts sit in suitcases set on animal legs, girls can have bags in the shape of smiling owls, etc. In 2017, this global m
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