AI, integrating customer reviews into pricing strategies, personalised pricing... Between falling volumes, inflation and funding pressures, pricing strategies have become key to maintain a balance between profitability and customer satisfaction. How can dynamic pricing be better managed in the age of AI? What are risks and next frontiers? We review case studies at Amazon, Wendy's, Casino and Bureau Vallée.
The context
With two years of declining volumes in supermarkets (down by 3.2% in 2023 in France, after a fall of 2.2% in 2022), retailers’ pricing strategies are at the heart of their priorities. Whereas in the past, these were based on two factors (alignment with the competition and overall margin rate), retailers are now steering prices more finely, aided by new algorithmic and AI functionalities. Depending on stock levels, weather, demand and media campaigns, they have to make strategic...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.