Russia is a challenging market for Auchan Retail and its new C.E.O. The challenge? To multiply by 4 the e-commerce turnover by 2023, an ambitious objective...
For the Auchan Retail (turnover of €31.6 billion in 2020, down by 5.2%), Russia is a territory as strategic as it is difficult. Last year, Russia generated around 15% of the group’s total business, making it a market equivalent to Spain in terms of size. For almost 12 months, a turnaround has been underway under leadership of a new C.E.O., Ivan Martinovitch, a Serbian-French experienced executive. He has set roadmap of multiplying e-commerce turnover by 4 in 2 years. E-commerce should grow...
Do you have information to share with us?
Article authors