E-commerce in China is now a prime shopping channel

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Publication

30 January 2016 à 08h34

Updated on 19 December 2024 à 13h07

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5 minutes

Publication: 30 January 2016 à 08h34, Updated on 19 December 2024 à 13h07

Reading time: 5 minutes

Alibaba Group Holding’s runs China’s leading online marketplaces. However, its business model is at the odds of Amazon. Molly Morgan, Senior PR Manager at Alibaba Group EMEA, explains the growth drivers.

An article by La rédaction

Add mind Retail to your sources

Publication

30 January 2016 à 08h34

Updated on 19 December 2024 à 13h07

Reading time

5 minutes

Publication: 30 January 2016 à 08h34, Updated on 19 December 2024 à 13h07

Reading time: 5 minutes

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Global Retail News: Alibaba was created in 1999. Could you please present us the businesses of Alibaba Group Holding?
Molly Morgan: Alibaba Group is the largest online and mobile commerce firm in the world in terms of gross merchandise volume. We operate various businesses and build up support for our ecosystem from the services and operations of related and affiliated firms. One of our key businesses, Tmall.com, was launched in 2008 to address demand among Chinese consumers for branded products (sold directly from retailers and manufacturers via identifiable storefronts) and a premium shopping experience.

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