E-commerce. Mobile applications are on the rise

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5 October 2020 à 11h52

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2 minutes

Publication: 5 October 2020 à 11h52

Reading time: 2 minutes

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Publication

5 October 2020 à 11h52

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2 minutes

Publication: 5 October 2020 à 11h52

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The use of shopping through mobile applications is spreading alongside the explosion of e-commerce. Globally, the installation of e-commerce applications increased by 25% in Q2 2020 compared to Q1. According to a study by AppsFlyer, a mobile allocation and marketing analysis platform, this shows a rise of 80% in the U.S. between February and May 2020, and 35% in Europe between March and May 2020. As rules for social distancing and health regulations are increasingly strict, mobile applications

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