E.Leclerc to activate e-retail media in 300 petrol stations

Featured image of the article E.Leclerc to activate e-retail media in 300 petrol stations

An article by Morgane Monteiro

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Publication

17 June 2024 à 10h30

Updated on 24 June 2024 à 16h13

Reading time

1 minute

Publication: 17 June 2024 à 10h30, Updated on 24 June 2024 à 16h13

Reading time: 1 minute

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An article by Morgane Monteiro

Add mind Retail to your sources
Publication

17 June 2024 à 10h30

Updated on 24 June 2024 à 16h13

Reading time

1 minute

Publication: 17 June 2024 à 10h30, Updated on 24 June 2024 à 16h13

Reading time: 1 minute

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While revenue of e-retail media grew by 24 % last year in France to €1.11 billion and continues to gain share in the advertising market (12% after 9% in 2023), E.Leclerc is accelerating towards this source of revenue.

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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