Eager to reduce plastic waste, Lush opens a “naked” store

In June 2018, the cosmetic retailer Lush opened a store in Milan at 42, Via Torino where all products have no packaging. The store will be used by customers to share and exchange ideas for a future without plastic via in-store events, workshops and film screenings. Keen to raise awareness of the drastic damage from single-use plastic, the group also launched a new online campaign called “World Oceans Day”. Lush offers customers proven alternatives to liquid shower gel and shampoo bot