The lingerie retailer Etam (whose brands include Undiz and Etam, with 85% of the range from Asia and 15% from Europe) aims for a more reactive supply chain. The underwear retailer takes from 18 to 24 weeks between manufacturing a product and receiving it in a store. For 12 months, Etam has replaced part of the fabric dyeing with a new process of “transfer dyeing”. Previously, it used to take 3 to 4 weeks to fix the color via a classic dyeing process. “With transfer dyeing, we can now color...
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