One year after the start of the dematerialisation of the loyalty card with Captain Wallet, the first results are encouraging for the fashion retailer. In 8 months, the value of customers who have adopted the digital version has been multiplied by 2. For 2023, the priority is now to recapture the sleeping part of the customer base.
After adopting a payment partnership with Alma (at the end of 2021 in stores and in January 2022 on the Web), Maison 123 (300 stores at the end of 2022, which generate over 90% of turnover) started in April 2022 to open digital marketing channels (known as “walletising”) direct to loyalty cards embedded in e-wallet apps installed in customers smartphones, via Apple Cards on iOS and Google Wallet on Android.
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Article authors
Sophie Baqué
Chief Editor of mind Retail