Etam rebounds its Chinese cards.Etam is involved in a drastic program of “shop-in-shop” closures in China

It closed 281 “corners” in department stores in 2016 and 59 in Q1 2017.The majority of these “corners” have to be refurbished as some have been trading for about 40 years. This may not be a sustainable investment as footfall at department stores has declined in favour of online retailers. Eager to regain the French flavour and exotic appeal to Chinese Millenials, Etam could expand the lingerie store concept called “Etam Paris” in China. The 1st unit opened in 2015 in the Super Brand Mall,...