European online retail sales for 2017 increased by over 12%, particularly for Southern countries.
In 2016, European online sales grew by 15%. According to the latest study over 30 countries from the E-Commerce Europe Association (an affiliate of Euro-Commerce), online retail continued a double-digit growth in 2017, but with sales at a lower rate of 12.7% year-on-year to €540 billion. This study examined combined data for 809 million people in 2017, including 42% of them aged 25-54 as the most common and the most active group for online retail.
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