Expert view: “Accurate data helps fashion to be more responsible and omnichannel”

Publication

6 July 2020 à 18h54

Updated on 21 October 2022 à 21h32

Reading time

5 minutes

Publication: 6 July 2020 à 18h54, Updated on 21 October 2022 à 21h32

Reading time: 5 minutes

A true digital expert (ex-Pixmania, Private Showroom, Stuart), PingKi Houang, FashionCube's multi-channel Director and President of Fashion Data explains how to put "data intelligence at the service of fashion". This helps fashion retailers to switch to an eco-friendly model that reflects sustainability alongside efficiency. Other French brands are due to partner with Fashion Data.

Publication

6 July 2020 à 18h54

Updated on 21 October 2022 à 21h32

Reading time

5 minutes

Publication: 6 July 2020 à 18h54, Updated on 21 October 2022 à 21h32

Reading time: 5 minutes

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PingKi Houang: FashionCube was created 3 years ago by Jean-Christophe Garbino (ex-Kiabi). The business used a new business model based on zero waste. The aim is to produce only what is necessary, without waste or later disposal. This brings together some of the textile brands in the Mulliez galaxy (Editor: these are families who own Auchan, Decathlon, and Leroy Merlin, amongst others). These are retailers selling to both women (Pimkie, Orsay, Rouge Gorge or Grain de Malice) and men...

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