A true digital expert (ex-Pixmania, Private Showroom, Stuart), PingKi Houang, FashionCube's multi-channel Director and President of Fashion Data explains how to put "data intelligence at the service of fashion". This helps fashion retailers to switch to an eco-friendly model that reflects sustainability alongside efficiency. Other French brands are due to partner with Fashion Data.
PingKi Houang: FashionCube was created 3 years ago by Jean-Christophe Garbino (ex-Kiabi). The business used a new business model based on zero waste. The aim is to produce only what is necessary, without waste or later disposal. This brings together some of the textile brands in the Mulliez galaxy (Editor: these are families who own Auchan, Decathlon, and Leroy Merlin, amongst others). These are retailers selling to both women (Pimkie, Orsay, Rouge Gorge or Grain de Malice) and men (Jules/Brice or Bizzbee). We did not create a new group of companies or a central purchasing agency. We function as an ecosystem whose aim is to define a sustainable business model for these fashion retailers.
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