Facing the rise of Google Pay, Apple Pay and Wero, Lyf shuts down

Featured image of the article Facing the rise of Google Pay, Apple Pay and Wero, Lyf shuts down
Eight years after launch, Lyf ceased operations due to failure to gain profitability. Despite several major innovations in mobile payments, the fintech company did not reach critical scale, facing the rise of SoftPOS solutions and the emergence of wallet giants.
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On February 4, 2026, Lyf’s Board of Directors announced the business will close, 8 years after the payment startup was founded by Christophe Dolique and Jean-Marc Pasquet. For the BNP Paribas and Crédit Mutuel wallet (via subsidiary Euro-Information), which aimed to transform customer journeys through mobile payments, usage dynamics did not allow to reach profitability. This decision happens in a context of numerous SoftPOS solutions entering the market and wallet consolidation, especially thro

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