For Etam Group (women’s fashion and lingerie, more than €1.3 billion in sales in 2015), the Chinese business model remains uncertain. Today, 30% of Etam’s revenue comes from China via 100 standalone stores of an average 600 sq.m plus 3,000 corners (about 90 sq.m) located in department stores. “For 3 years, I have travelled in China one week every month, because the business has been complicated”, said Laurent Milchior, C.E.O. of Etam Group. “The downturn in the growth of department stores...
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