Following a launch in the U.S.A. in 2022, the second-hand clothing resale platform Shein Exchange, was launched in France on June 3. Available from the mobile app, it offers only clothing purchased on Shein (sales 2023 : US$45 billion, net margin of US$2 billion). “It offers automatic pre-filling of new products purchased, with a button to opt directly for resale,” said Marion Bouchut, Shein’s Associate Director of European Public Relations. In the U.S. however, only 115,000 items were...
Fast fashion giant Shein tries circularity
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