FMCG. The average consumer spend is higher online

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20 December 2016 à 12h19

Updated on 10 May 2019 à 18h07

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2 minutes

Publication: 20 December 2016 à 12h19, Updated on 10 May 2019 à 18h07

Reading time: 2 minutes

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Publication

20 December 2016 à 12h19

Updated on 10 May 2019 à 18h07

Reading time

2 minutes

Publication: 20 December 2016 à 12h19, Updated on 10 May 2019 à 18h07

Reading time: 2 minutes

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According to a study conducted by Kantar Worldpanel of 500,000 consumers across three continents, online sales accounted for 4.4% of all Fast-Moving Consumer Goods sales (F.M.C.G.).

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