From Kiko to Euronics

Featured image of the article From Kiko to Euronics
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9 December 2020 à 14h17

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2 minutes

Publication: 9 December 2020 à 14h17

Reading time: 2 minutes

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Publication

9 December 2020 à 14h17

Reading time

2 minutes

Publication: 9 December 2020 à 14h17

Reading time: 2 minutes

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Massimo Dell’Acqua (aged 51) takes over as C.E.O. of Euronics Italia (turnover of €2.4 billion in 2019). Dell’Acqua is a very experienced expert of retail and digital transformation, and leads the project to develop and digitalise the European purchasing centre. This encompasses 11,000 retailers specialised in multimedia, TV, sound and household appliances (notably Boulanger) in 37 countries. A principal challenge is to establish a pure omnichannel strategy, unify a customer vision and strength

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