Furniture : Conforama and But launch a joint advertising agency

An article by Sophie Baqué

Publication

14 April 2023 à 10h30

Updated on 17 April 2023 à 15h05

Reading time

1 minute

Publication: 14 April 2023 à 10h30, Updated on 17 April 2023 à 15h05

Reading time: 1 minute

An article by Sophie Baqué

Publication

14 April 2023 à 10h30

Updated on 17 April 2023 à 15h05

Reading time

1 minute

Publication: 14 April 2023 à 10h30, Updated on 17 April 2023 à 15h05

Reading time: 1 minute

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On Monday April 3rd, the household equipment retailers But and Conforama (Mobilux) announced a joint retail media agency called Retailium Media. They will offer advertisers a single point of entry for online inventory (sponsored products, display), in-store (DOOH, POS) and direct marketing (paper flyers, SMS marketing). This combined agency brings together more than 117 million monthly unique visitors online, and 66 million customers in 500 stores. The platform, which will eventually be...

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