In January 2023, the Majid Al Futtaim conglomerate entered the luxury furniture business via a partnership with the Italian brand Poltrona Frau, as the exclusive franchisor in the United Arab Emirates. A Poltrona Frau store is announced in the “Mall of the Emirates” during 2023. The Jumeirah existing store will also be refurbished.
For Poltrona Frau (sales up 20% in 2022 via 180 stores), which fitted out the Dubai Opera House and the Louvre in Abu Dhabi, this partnership will enable faster...