From Europe to the U.S.A., exciting lessons are being learned for home-decoration retailers. According to Neela Montgomery, C.E.O. of Crate & Barrel, “We are starting to see the first signals of American families moving from city centres to the suburbs. In the short term, this phenomenon will benefit our home-furnishing business, although we will reach a long-term milestone.” Is declining visitors but higher conversion from enquiry to sale a new trend? “Before the Covid-19 crisis, our...
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