G.R.N. posed key questions for Maxence Dislaire, C.E.O. of Improveeze

G.R.N: Improveeze has around 20 retail customers like King Jouets and Maxi Toys. What is your omnichannel vision?

M.D.: I describe this as ‘phygital’, where omnichannel sales happen in a store. At Improveeze, our goal is to never say “no” to a customer. We do not want them to leave without buying what they were looking for. As a retailer, there are two ways to sell. Either an informed customer requests a specific item, or they respond to a promotion or staff recommendation. The critical...