As the U.S. Saks Off 5th launches in Germany and the Netherlands, Karstadt department stores will also test sales space for low prices this year, in partnership with online pure-players. “The department store is the onlyphysical marketplace,” said Stefan Fanderl, Karstadt’s C.E.O. “We can display an array of digital and physical brands within our stores.” To lure Millennials, Macy’s follows a similar strategy in the U.S., rolling out its “Macy’s Backstage” format within its stores (1
…German department stores flirt with outlets.
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