Germans race for the U.S. discount sector

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24 March 2017 à 15h55

Updated on 10 May 2019 à 17h56

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1 minute

Publication: 24 March 2017 à 15h55, Updated on 10 May 2019 à 17h56

Reading time: 1 minute

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Publication

24 March 2017 à 15h55

Updated on 10 May 2019 à 17h56

Reading time

1 minute

Publication: 24 March 2017 à 15h55, Updated on 10 May 2019 à 17h56

Reading time: 1 minute

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The German retailer Lidl confirmed a strong U.S. start in the summer 2017, with a goal of 100 East Coast openings the first year, including North Carolina, South Carolina and Virginia.

The current pilot store in Fredericksburg covers 1,950 sq.m. GLA. This is 35% larger than the biggest European units, positioned as an “hybrid” format closer to Trader Joe’s than a pure discount grocery retailer. Rival Aldi (1,600 U.S. stores) announced a US$1.6 billion investment to enlarge existing stores by...

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