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On 29 July, the U.K. Competition and Markets Authority (CMA) announced an investigation into ASOS, Boohoo and Asda to check if the green terms they use are legitimate. Their so-called “sustainable” collections such as Asda’s “George for Good” range or Boohoo’s “Ready for the Future” will be scrutinised. The CMA will check claims about the accreditation standards of fabrics, which are considered unclear and potentially misleading.
In Norway, the Competition Authority (CA) issued a warning to...