Gucci (519 stores at the end of June 2022, half-yearly turnover of €5.17 billion, up 8% on a comparable basis) is expanding into the metaverse. The nugget of the Kering group, owned by the Pinault family, has appointed Robert Triefus to explore this future market of virtual worlds, whose impact is estimated at US$5,000 billion by 2030 (source: McKinsey).
This strategist joins on 1 st November to head the new entity named “Gucci Vault and Metaverse Ventures”. The British digital pioneer and...
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