H&M develops machine learning with Google cloud

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16 August 2022 à 12h31

Updated on 21 October 2022 à 21h45

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1 minute

Publication: 16 August 2022 à 12h31, Updated on 21 October 2022 à 21h45

Reading time: 1 minute

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Publication

16 August 2022 à 12h31

Updated on 21 October 2022 à 21h45

Reading time

1 minute

Publication: 16 August 2022 à 12h31, Updated on 21 October 2022 à 21h45

Reading time: 1 minute

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To strengthen its omnichannel strategy, the H&M group expanded a partnership with Google on June 30. The deal uses the Google Cloud offering to develop a new data platform based on AI and machine learning.

When complete, the data platform will provide H&M a comprehensive view of its value chain, from online sales to physical stores and data coming from suppliers. The goal is to make business decisions that encompass all possible factors: stocking items, establishing the best pricing,...

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