In an industry reliant on women as customers, the Swedish fashion retailer Hennes & Mauritz placed an unusual bet by appointing a seasoned woman executive at the top of the corporate ladder. Helena Helmersson (aged 46) is the new C.E.O., making her one of the highest-profile women C.E.O. in the fashion sector. Karl-Johan Persson (aged 44), is a founder’s grandson who ran H&M as C.E.O. for the last ten years. He is moving up as the Chairman. This same-generation pair will face an array of challe
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