H&M saved margin in 2024 but remains in decline in America and Asia

Featured image of the article H&M saved margin in 2024 but remains in decline in America and Asia

An article by Morgane Monteiro

Publication

13 February 2025 à 09h59

Updated on 24 July 2025 à 11h17

Reading time

2 minutes

Publication: 13 February 2025 à 09h59, Updated on 24 July 2025 à 11h17

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

13 February 2025 à 09h59

Updated on 24 July 2025 à 11h17

Reading time

2 minutes

Publication: 13 February 2025 à 09h59, Updated on 24 July 2025 à 11h17

Reading time: 2 minutes

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On January 30, the Swedish company H&M reported sales of US$22.32 billion in 2024 (fiscal year to the end of November 2024), down 0.7%. After a rise of 5.6% in 2023 and 12.4% in 2022, this is the first decline since 2020. The operating margin reached 7.4% of sales (+1.2 point) and the net margin sttod at 4.6% (+0.4 points). The group closed 116 stores, bringing the total to 765 closures since 2020. While sales remained steady in Europe, they declined by 3.6% in the Americas (25% of total...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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