Home appliance. How Magazine Luiza became an omnichannel leader?

As Walmart does with ambition in the U.S., Brazil too has its pioneer in unified retail. It is the electronics and home appliance retailer Magazine Luiza (turnover of US$1.7 billion in Q3 2019, up by 47%), operating 1,000 stores in Brazil. Founded in the 1950s in Sao Paulo, the family business nicknamed “Magalu” is today one of the most unified retailers within Latin America’s 1st economy. In 2018, its physical sales jumped by 36% on a like-for-like basis, while e-commerce sales jumped by 60%…